Marketing trends Assignment Example | Topics and Well Written Essays - 750 words

Marketing trends - Assignment Example It is vital that business entities realise this, and try to make consumers feel satisfied. Without customer satisfaction, the business has not achieved its core objective. Consumer movement is the collective movement that exists among consumers (Higham, 2009). It exists in order to protect the interests of consumers in the region. People still have no idea of their rights when it comes to the purchase of products. This movement is there to ensure consumers get the right treatment from business owners. It unites consumers with the aim of enabling them to fight for their rights. It is similar to trade unions. Branding offers consistency. It is hard for consumers to remain loyal to products if the brand labels keep changing. Consumer loyalty is vital in any business field. This brings the need to have a consistent brand that consumers can relate to, without having doubts. One importance of branding is the identity it creates (Higham, 2009). Identity is a key component in the retention of clients. Brands are symbols of what people have come to love and appreciate. Although they may sometimes look old, it is up to the organization to determine if a change in brand can cause a shift in customer loyalty. One of the major effects of online marketing is the website traffic that may increase after time. It is a well-known fact that, many individuals spend most of the working hours online. With online marketing, it becomes easier to look for products and goods to purchase. If millions of people did this in an hour, the traffic created may be immense and result in site traffic. Online marketing strategies need to have numerous, comprehensive campaigns. That means that, an immense proportion of folks need to be involved in the progression (Ferrell & Hartline, 2010). Internet marketing increases the chances of sales. As a means of advertising, it is a new method of reaching consumers, while giving them time to do other activities.