Free Essays on Apple

One of the most innovative and exciting fields in our current society is the PC industry. In the last thirty years, the computer industry has developed at an astounding rate- nearly two out of three people over the age of 18 in the US either own or have access to a computer on a regular basis. This incredible invention, however, is the result of inauspicious beginnings and inept primary marketing by one of the most successful manufacturers of personal computers- Apple. Despite disastrous losses in the 80s and 90s to their main competitor, IBM, Apple recently re-vamped the entire company- focusing on marketing and product developmentand introduced the iMac in 1998- the most successful personal computer launch ever. Despite this success, the rapid rate of development within the computer industry indicates that Apple must analyze their previous marketing techniques in order to maintain the high level of success achieved in the late twentieth century. The PC was invented on April Fool’s Day in 1976. The two inventors, Steven Jobs and Stephan Wozniak, were working out of a garage and possessed very little knowledge of the importance of marketing in successful product production and distribution. They were primarily interested in their products- showing â€Å"little concern for its markets.† The introduction of IBM in 1981, however, was a strong wakeup call for the unprofessional company- forcing them into competition against strong and well-managed opponents. For several years after IBM launched its first PC, it dominated the market- focusing on a synergistic relationship with Microsoft. After hearing the dire predictions regarding the probability of Apple surviving IBM domination, Steven Jobs realized that professional marketing help was vital. John Scully, a professional in marketing, concluded that Apple desperately needed a keen update on its marketing-product strategies. The resulting solution consisted of diffe... Free Essays on Apple Free Essays on Apple Apple In past years, Apple was on a downward spiral, but now the Mac is back on the right track. The interim CEO Steve Jobs has brought them from expected quarterly loses to now, first quarter net income of some 150 millions dollars. The question still remains, is Apple back to stay? With the Windows driven world of today, can Apple assert them self to claim market share? Apple’s stunning new hardware, user-friendly operating system, and drive for incredible new technology, will not only compare Apple to traditional PC and software maker but will stun the rest of the computer world along the way. On July 21, 1999, PC Data released a report stating the iMac, Apple’s entry level personal computer, was the best selling retail and mail order computer in the month of June. There are a number of different reasons why this computer beat out all other PC’s on the market. One reason is the new and exciting colors the iMac is being offered in. Instead of the traditio nal color, beige, being offered by Dell or Gateway, the iMac comes in strawberry, blueberry, grape, tangerine and lime. Another feature for the iMac is the speed of the computer compared to the computers in its class. According to the BYTEmark integer test, the 333- MHz G3 processor in the iMac is almost twice as fast as the 500-MHz Intel Pentium III found in professional computers found today. The iMac is not the only computer offered by Apple. They have a line of professional personal computers called the G3 series. These computers are the fastest personal computers on the market today, beating other computers such as the Gateway 550-MHz Pentium III PC. Another main reason the iMac is such a big success and Apple in general is coming back is their operating system called the MacOS. Its number one feature is its user-friendliness. Apple computers such as the iMac are called plug-and-play computers. This means you plug a device into your computer, like a zip drive, ... Free Essays on Apple One of the most innovative and exciting fields in our current society is the PC industry. In the last thirty years, the computer industry has developed at an astounding rate- nearly two out of three people over the age of 18 in the US either own or have access to a computer on a regular basis. This incredible invention, however, is the result of inauspicious beginnings and inept primary marketing by one of the most successful manufacturers of personal computers- Apple. Despite disastrous losses in the 80s and 90s to their main competitor, IBM, Apple recently re-vamped the entire company- focusing on marketing and product developmentand introduced the iMac in 1998- the most successful personal computer launch ever. Despite this success, the rapid rate of development within the computer industry indicates that Apple must analyze their previous marketing techniques in order to maintain the high level of success achieved in the late twentieth century. The PC was invented on April Fool’s Day in 1976. The two inventors, Steven Jobs and Stephan Wozniak, were working out of a garage and possessed very little knowledge of the importance of marketing in successful product production and distribution. They were primarily interested in their products- showing â€Å"little concern for its markets.† The introduction of IBM in 1981, however, was a strong wakeup call for the unprofessional company- forcing them into competition against strong and well-managed opponents. For several years after IBM launched its first PC, it dominated the market- focusing on a synergistic relationship with Microsoft. After hearing the dire predictions regarding the probability of Apple surviving IBM domination, Steven Jobs realized that professional marketing help was vital. John Scully, a professional in marketing, concluded that Apple desperately needed a keen update on its marketing-product strategies. The resulting solution consisted of diffe...